Defeat extremism.

Republican extremists are tearing this country apart. With enough resources, we can defeat every, last, one of them.

Dismiss the status quo. Repeat Daily.

A lot of districts with extremists are not on the traditional map that democrats invest in. That’s because we just think about the upcoming election , instead of long-term. As we have found out time and time again, every district and state is winnable – from Doug Jones in Alabama, to Ben McAdams in Utah, to John Bel Edwards in Louisiana. But it takes a long-term strategy and consistent investment.

Zig where others zag.

If the same old campaign tactics worked in these districts and states, we would have defeated these extremists years ago. But unfortunately, sometimes they don’t. We need to invest in new platforms and new forms of social media that real voters use. It also means leaning into some new effective strategies in organizing.

Data driven decisions.

The resources we spend in a district are precious. And its our responsibility to make sure that we’re spending it on forms of voter contact we know are effective. Data wins elections. Period.

Change the future.

We don’t have to wake up every November and see which new extremists are elected or re-elected. If we are smart, and invest correctly, we can start defeating extremists.